Pakistan Britain Business Council Organizes Pakistan Pavilion at Digital Transformation EXPO (DTX),

London, 2-3 October
London, October 2, 2024 – Today marked the first day of the Digital Transformation EXPO (DTX), where
the Pakistan Britain Business Council (PBBC), in collaboration with Invents Global and the Pakistan Tech
Forum, proudly organised a Pakistan Pavilion at ExCel London. The pavilion features 14 leading Pakistani
tech companies showcasing their cutting-edge IT solutions and services.
The DTX is one of the UK’s most prominent events focused on digital transformation and IT innovations.
It offers a unique platform for global businesses to explore the latest advancements in cybersecurity, cloud
technology, AI, and IT infrastructure. The participation of Pakistani tech companies at this event
represents a significant opportunity for the industry to highlight its talent, expertise, and competitive
advantages in the global IT market.
By exhibiting at DTX, the participating Pakistani companies demonstrated their capabilities in providing
cost-effective outsourcing solutions and IT services, allowing UK businesses to benefit from high-quality
work at competitive rates. This participation further opens doors for Pakistani firms to tap into the
lucrative UK market and forge strong business relationships with UK-based enterprises.
The Pakistan Pavilion, organised by PBBC with the support of Invents Global and the Pakistan Tech Forum,
underscores the importance of international collaboration in promoting Pakistan’s rapidly growing tech
sector and highlights the opportunities available for foreign investors and companies seeking to leverage
Pakistan’s IT expertise.
Rashid Iqbal, CEO, PBBC expressed his enthusiasm, saying:
“We are thrilled to see such a strong representation of Pakistani tech companies at this year’s DTX event.
The pavilion not only showcases Pakistan’s potential in the global IT landscape but also fosters vital
connections between Pakistani companies and UK businesses, helping both sides achieve growth and
innovation.”
This initiative aligns with PBBC’s mission to promote trade and investment opportunities between the UK
and Pakistan, and further demonstrates Pakistan’s emergence as a dynamic player in the global
technology sector.
For more information about PBBC and its efforts to foster business opportunities between the UK and
Pakistan, please visit www.pbbc.uk.com.
For further information, please contact:
Rashid Iqbal
Chief Executive Officer/Trade Champion
Pakistan Britain Business Council
Email: r.iqbal@pbbc.uk.com
Tel. 07958 655881